Dabbing off grease can cut up to 15% of calories,
making Plenty a weight loss wonder.

Plenty will release the hottest diet book of the summer, to showcase how

a quick dab can help you cut calories, while also generating press:

Plenty will have 48 sheets made of actual kitchen paper placed near takeaways around London so people can cut the grease on the go:

A PR stunt in collaboration with Dominos Pizza will offer customers

the choice of a low-calorie option: