Dabbing off grease can cut up to 15% of calories,
making Plenty a weight loss wonder.
Plenty will release the hottest diet book of the summer, to showcase how
a quick dab can help you cut calories, while also generating press:
Plenty will have 48 sheets made of actual kitchen paper placed near takeaways around London so people can cut the grease on the go:
A PR stunt in collaboration with Dominos Pizza will offer customers
the choice of a low-calorie option: