BBC WORLD NEWS: TRUST IS EARNED

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We made the BBC Brand Guidelines the star of this brand film, ‘Trust Is Earned’ for BBC News. 

Showing audiences the work that’s done behind the scenes to make sure BBC News delivers the highest quality journalism, proving ‘If you know how it’s made you can trust what it says’.
 

Awards:

Graphite Pencil, D&AD 2023

1 Gold & 3 Silver, Creative Circle 2023

2 Silver & 1 Bronze, British Arrows 2023

Peoples Voice Winner, Webbys

3x Awards including Best of Show, AICP Post Awards 2023

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Coverage:

Ad of the Day, The Drum

Ad of the Day, Campaign

Pick of the Week, Campaign

Ad of the Week, MMA

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Team:

ECD: Rasmus Smith-Bech

CD: Becca Pottinger
Director: Billy Boyd Cape (Academy Films)

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