1 in 10 women in the UK today live in Period Poverty.
They can't afford the sanitary products they need to comfortably have their period.
For many women, this means having to use unsafe and unsuitable products to make it through the day.
To raise awareness of this issue, Always will partner with the Gift Wellness Foundation,
a charity dedicated to fighting Period Poverty, to repackage these unsuitable alternatives
and show people this needs to be stopped.
Never products will be placed around shops in aisles
people would never expect to see tampon or pads packaging.
When shoppers investigate the packaging, they'll be informed of the realities of period poverty for so many,
and learn that if they buy a Never product, they'll be making a donation to fight period poverty.