In a world where everyone wants to be an influencer,
Nikon's high quality cameras can give your influence an edge.
Nikon will create the first brand owned influencer house called the Flash Mansion,
bringing together online creators from multiple disciplines.
Nikon will create and curate a content series that explores the set ups
and creative processes of successful influencers and content creators.
Nikon will release the first 'Influencer Collection' in collaboration with the Flash Mansion team. Each camera will come with the exact accessories and settings that the influencers themselves use, and will be uniquely designed to reflect their personality and personal brand.
Nikon can repurpose its own social channels to feature all kinds of amazing content captured with a Nikon, giving smaller influencers much more exposure simply by using Nikon.