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As of 2021, the UK government has made period products available for free in schools.

But they’re very specific about who gets them…

Hey Girls will let them know, periods don't end at nineteen.

The campaign manifesto will be printed on the boxes of period products Hey Girls
routinely send to charities and shelters as part of their buy one, give one initiative.

An OOH campaign raises awareness of the issue and informs those in need of where to seek help locally.

They will be placed where vulnerable women are most likely to see it.

This unique way of getting the Government’s attention is going to grab the attention of the press too.

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