BBC SPORT: THIS GAME BELONGS TO ALL OF US

​

This film started as an ad for the Women's World Cup. It quickly grew into something else entirely, a love letter from BBC Sports to football fans around the nation.

We created the brand platform 'This Game Belongs To All Of Us' for the campaign, and kicked it off with this sixty second film made with real fans and football artists including a unique flag we commissioned from Corbin Shaw.

​

Team:

ECD: Rasmus Smith-Bech

CD: Tom Espezel, Nina Beyers
Director: Lisette Donkersloot (CAVIAR)

Editor: Charles Gamble

​