BBC SPORT x FIFA WWC: THIS GAME BELONGS TO ALL OF US

We filmed this love letter to football fandom for BBC Sport, creating the brand platform “This Game Belongs To All of Us’ in the process. It’s filled with found and shot footage from real fans and football mad artists, including a flag we commissioned from Corbin Shaw for our end shot.

Team:

ECD: Rasmus Smith-Bech

CD: Tom Espezel, Nina Beyers
Director: Lisette Donkersloot (CAVIAR)

Editor: Charles Gamble

Having put fans at the center of the brand, we made their commitment and artistry
the focus of our promo for the Women’s World Cup later that year.

Team:

ECD: Rasmus Smith-Bech

CD: Tom Espezel, Nina Beyers
Director: Yoni Weisberg (CHIEF)

Next: The Gold